GREEN BUSINESS: CHALLENGES AND PRACTICES IN PAKISTAN

Abstract

sustainability is gradually gaining importance in Pakistan as more organizations and the government realize the importance of green business. This paper aims at reviewing the state of green business in the country with focus on renewable energy, waste management, sustainable agriculture and corporate sustainability. However, there are still some challenges such as financial issues, regulatory issues, and lack of awareness of the technology. It focuses on government support, cooperation with the international community and customer interest in sustainable business models. If these challenges are met and opportunities are harnessed, Pakistan has the potential to become a pioneer of green business in the region.

Keywords: Green business, sustainability, renewable energy, waste management, corporate social responsibility, Pakistan, sustainable development, environmental conservation, eco-friendly products, regulatory challenges.