FOSTERING EMPLOYEE WELLBEING VIA ENTERPRISE SOCIAL MEDIA USAGE

Authors

  • Wania Salman Department of Business Administration, Kinnaird College for Women University, Lahore, Pakistan Author
  • Sadia Arshad Department of Business Administration, Kinnaird College for Women University, Lahore, Pakistan Author
  • Shabhee Fatima Department of Business Administration, Kinnaird College for Women University, Lahore, Pakistan Author
  • Warda Ejaz Lahore Business School, University of Lahore, Lahore, Pakistan Author
  • *Leena Anum Lahore Business School, University of Lahore, Lahore, Pakistan Author
  • Fatima Shahbaz Rathore Department of Business Administration, Kinnaird College for Women University, Lahore, Pakistan Author

DOI:

https://doi.org/10.63075/nb4kz008

Abstract

nterprise Social Media Usage (ESMU) is one of the most popular tools used by many firms throughout the world. This research observes how the socio-instrumental use of ESMU, which involves utilizing it for both personal and work-related purposes, can result in fatigue and have negative effects on overall wellbeing and by encouraging PSE, which gives employees a sense of control and influence, and offering strong organizational support that demonstrates the company's commitment to Employee Wellbeing; organizations can reduce the negative effects of workplace stress and create a more successful workforce. This research employs a self-administered survey to examine these relationships and their impact on employee wellbeing. The findings aim to offer valuable information for the managers seeking to optimize Enterprise Social Media Usage and facilitate a well-supported, productive workforce, while also laying the groundwork for further research in this key area.

Keywords: Enterprise Social Media Usage (ESMU); Employee Commitment (EC); Psychological Empowerment (PSE), Employee Wellbeing (EW), Organizational Support (OS)

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Published

2025-07-13

How to Cite

FOSTERING EMPLOYEE WELLBEING VIA ENTERPRISE SOCIAL MEDIA USAGE. (2025). Qualitative Research Review Letter, 3(2), 59-96. https://doi.org/10.63075/nb4kz008